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by Taylor Soper on July 27, 2016 at 4:28 pm July 27, 2016 at 4:30 pm

Vu Tran ended up being frustrated with old-fashioned relationship apps. As A asian male, he felt that the present offerings “get hijacked by the bulk.”

Therefore, Tran and a couple of friends invested a week-end building an application which was centered on minorities and people whom like minorities. Which was 2 months ago — since then, colors Dating has drawn significantly more than 30,000 users and a large amount of good feedback.

Tran, a Seattle native whom re-located into the Bay region after stints with StudentRND and Tune, stated which he mainly made Color Dating after females regularly told him that “I don’t date Asian guys,” or, “I’m simply not attracted to Asian dudes.”

Tran felt that this is unjust and therefore the trend carried over into dating apps like Tinder. He cited experiments that revealed Asian men getting notably fewer “matches” than Caucasian males and studies that demonstrated exactly exactly exactly how difficult dating that is online be for black colored ladies.

“All the dating data I’ve seen fits OkCupid’s pattern: black colored individuals and Asian guys get brief shrift,” noted a study that is okcupid 2014.

Vu, who experienced Y Combinator with two separate startups before establishing colors Dating, stated that the internet dating experience — specially for quick-swipe apps like Tinder — could be difficult for minorities.

“If a residential district is predominately a particular battle and expresses a specific choice, in the event that you don’t fit aided by the bulk, you’ll find yourself having a terrible experience,” he said.

During the exact same time, he knew buddies who have been interested in women and men outside of their competition, however they felt want it had been too taboo to pursue any such thing as a result of stress from moms and dads or any other reasons.

Colors Dating aims to facilitate more messages that are positive interracial relationship. It emphasizes racial choices and asks users their intercourse and ethnicity, along side exactly exactly just just what intercourse and ethnicity they truly are thinking about, once they create a merchant account. After that, the ability is Tinder-like, with swiping and matches. Users pays for premium features like limitless loves — Tran said colors Dating has already been lucrative.

Some experts say the application is counter-intuitive.

“How performs this re re solve any such thing?” had written one ProductHunt individual. “The creator complains about being judged by battle, then proceeds to construct an application based completely about judging individuals by competition?”

Right Right Right Here had been Tran’s reaction:

Perhaps we wasn’t clear, exactly what we supposed to explain is the fact that overtime, we felt just like the racial judgment against me personally wasn’t fundamentally a thing that is bad. It’s hard, or even impractical to control who you’re interested in and didn’t suggest they didn’t just like me as an individual.

Alternatively, we’re wanting to give attention to assisting a much better environment and experience.

Tran stated he hopes Color Dating provides a residential district, unlike what he’s familiar with other dating apps. He wishes users to speak to likeminded folks that feel comparable to them “without feeling completely only inside their globe.”

“Tinder is truly concerning the hookup culture,” he said. “We wish to go toward a lot more of the city facet of it.”

Tran noted that we now have numerous comparable apps like Where White People Meet or Black People Meet that target certain verticals.

“We’re searching to create that huge market together and Tinderize them,” he said.

Colors Dating has reeled in a tiny amount of money from angel investors and it is seeking to raise its seed round.